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Believe it or not; “lingerie”, or the concept of lingerie, has existed since the nineteenth century. Specifically; Lady Duff-Gordon, a British fashion pioneer, wanted to develop underwear that women can feel “free” in, compared to the constricting nature of corsets gowns, and dresses during this time. The industry has certainly evolved, with the lingerie market being estimated around 30 billion currently, conservatively. Globally; women (as they should) are feeling more empowered than ever as they move into more powerful positions than any other time in history, so it only naturally follows that they begin purchasing undergarments that make them feel comfortable and sexy.

Adore Me is a company that absolutely caters to these women. Morgan Hermand-Waiche, the keen CEO of the company who hails from Harvard Business School and who previously worked at the globally-acclaimed consulting firm Mckinsey & Company, founded the company after he found that he himself could not find lingerie that was both affordable and acceptable. Naturally, he felt as though there was an opening in the market, and judging by the success of Adore Me, he was right! Women everywhere absolutely cherish and adore (no pun intended) AdoreMe.com for all of their luxury undergarment needs.


About Their Business

As we described earlier; the CEO has an industrious business background, so it naturally follows that he founded the company after realizing that there was no real alternative in the market. The company is world-renowned for its “fast-fashion” production, and by staying profitable by constantly producing the best-selling items (as it should be). It’s the personalized showrooms that really make the customer feel special. Without the hassle of actually having to go to a store, and look through all of the choices, and change in a dressing room – AdoreMe.com offers a personalized showroom and also offers the choice for you to either order items individually or receive the products in bundle form through the subscription model. Yes, that’s right – you can literally be in bed, and with a couple of clicks on your phone, order the next thing you will wear in bed!

Of course; Adore Me started off with a bang. In fact; the company stunned the clothing world by reportedly selling 100,000 items in their first year of business, after several seed rounds of successful funding and strategic investments from business behemoths such as Fabrice Grinda. By 2013; AdoreMe.com was grossing well over $5 million, and by 2014; it gained global attention by being an astonishing second-fastest growing private retail company on the Inc. 5000 list of fastest-growing companies. The success did not slow by any means, as it landed at number 9 on Crain’s illustrious list in 2016, as well. As of 2017; it had proven to be a solidified market player, with over a hundred employees.

Adore Me was also intelligent enough to expand their product line past just lingerie. They now offer an extremely wide selection of products in all of these sectors:

  • Lingerie
  • Sleepwear
  • Swimwear
  • Activewear

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.