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15% Off Sitewide
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There are times in business when changing an approach can be the difference between success and failure. A true entrepreneur will realize that sometimes these risks need to be taken, even if it leads to momentary setbacks. Ideally, every step is a step forward, but if a company is always safe, there is a good chance that it isn’t thinking outside of the boundaries. That’s why Cotton On is so unique. Over twenty years ago, a man by the name of Nigel Austin brought his acid-washed denim jackets to a market in Geelong, Australia, hoping to leave with some cash for his merchandise. To his dismay, he didn’t even make a single sale. He certainly could’ve given up, lost hope, and thought of other ways to make money. That’s not what Nigel did. He reflected on the experience, came back next week, and lowered the price of the jackets. To his surprise, the jackets actually sold out instantly.

To “cotton on” is a phrase that refers to when someone begins to understand something. This is because in the textile industry, it is the terminology used to describe a fiber “cottoning”, meaning that it blends in with other fibers to make a solid cloth. Nigel Austin thus used his experience in Geelong to establish a global clothing company, all from a realization that he had over twenty years ago at a market in Geelong.



One of the reasons that the company was able to achieve this kind of success was that it was taking a different approach than most companies, especially in the 1990s and 2000s. Cotton On has been an early advocate of ethical capitalism and the belief that it is possible to be profitable while still being ethical. This may be because Nigel’s father was in the wholesale apparel business himself, and Nigel had traveled to Hong Kong since young, and understood that the people that help the garment industry go around, all have families too, and that treating them fairly could go a long way.

Cottonon.com doesn’t just believe in word service when it comes to talking about values or ethics. Specifically, they have a very comprehensive and strict list of rules when it comes to sourcing. Here are the rules:

  1. No child labor
  2. No forced labor
  3. No discrimination or harassment
  4. Respect for freedom of association and collective bargaining
  5. Safe and clean working conditions
  6. Minimum wage
  7. Fair working hours
  8. Regular employment
  9. Respect the environment
  10. No bribery or corruption
  11. Transparency
  12. Valid business license
  13. No banned practices or use of banned materials
  14. The final rule being that all companies that do business with Cotton On agree to adhere to these rules.

Deals 4 Boomers on Issuu.

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.