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There are very dominant trends within the fashion industry that inform consumers.  First, there are countless companies that attempt to give the consumer a product at the lowest price possible.  The truth is that the quality might not be elite in any form or fashion, but families, of course, need clothing and footwear.  They cater to those who might not be able to afford name brand or designer products, and they certainly are necessary.  Of course, on the other end of the spectrum, there are designer and luxury brands, that aim for a very high profit margin, and cater to a very specific and affluent consumer, who does not mind spending a certain amount of money on an exclusive designer product.

However, more and more people are realizing that there is a lot of opportunity to make money in the middle.  The same way that the middle class arose in economies throughout the world that were able to use their productivity to help close the gap in income inequality – there are clothing brands that realize it’s not about finding the lowest price, OR being the most exclusive.  Companies like Desigual have been successful by recognizing this, and by simply attempting to offer some fun and diverse options to the consumer, for a good price, but not necessarily a rock-bottom one – and maintaining a certain standard of quality.

desigual.com

By The Numbers

For those that don’t know, Desigual has an interesting background story.  It was actually founded by a Swiss businessman named Thomas Meyer, on the world-famous island of Ibiza, which is considered a high-profile international destination by many tourists.  Here is some more information about the company in general, and how it has grown since then.

  1. It was founded in 1984, so the fact that it has been able to adapt to the market this well and remain in business for over 30 years, speaks for itself.
  2. It is headquartered in Barcelona.
  3. By 2011, a little over 25 years in business – Desigual boasted almost 3,000 employees of over 70 different nationalities, which reflects why the company is so diverse when it comes to their designs and patterns.

Why Is It Different?

The patterns of the products that Desigual offers is stunning, and they are often more striking and colorful than the competition.  Of course, this has resonated with individuals who don’t mind standing out amongst the crowd.  They have no problem incorporating graffiti culture into their designs, using prints that other companies would consider too experimental, and essentially being bold when many of the competition would opt to remain “safe”, to hang on to their respective demographics.  Their product selection includes products for the entire family:

  1. Dresses
  2. T-Shirts and Tops
  3. Jackets and Coats
  4. Sweaters and Cardigans
  5. Skirts
  6. Jeans
  7. Pants
  8. Leggings
  9. Bags
  10. Convertible Bags
  11. Wallets
  12. Scarves
  13. Jewelry

The truth is that Deesigual.com is a great one-stop shop online retail source for the entire family, whether it’s for a small boy or girl, or adult male or woman.  It’s no surprise that Desigual has been able to expand, and have stores in dozens of countries.  Even with their social media, one can see that the company appeals to the positive and creative spirits that certainly don’t mind being different, and looking different.  The beauty of the clean website is that you can keep track of what products you are looking for with a personalized wishlist, whether it’s a wallet, necklace, or jacket. Additionally, for those that want to save money, there are all sorts of tabs that indicate where a bargain buy is possible, as well.  Check out Desigual today!

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.