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Glossier.com isn’t your typical beauty website. They understand that often times; beauty is advertised as a way to make women feel negatively about their body image, while celebrating standards that are unrealistic, unhealthy, and unattainable. They celebrate real women who want to feel better about themselves, and offer products that align with that vision. It’s very rare that a company understands that when it comes to beauty – it isn’t about finding the most upscale products, but the most healthy and effective ones to make women – of all shapes, sizes, and ethnicities – feel as beautiful as they possibly can.

The reason for this is because Glossier actually started as a beauty blog. The CEO, Emily Wiess, understood the urge for women to want to connect with each other, and as a result, consumers and beauty experts alike both flooded to the relatable way in which Emily was discussing beauty. This has resulted in a cult-like customer base that has proved more loyal than the average consumer. “Into The Gloss” started from celebrity interviews to becoming a real community for women to share their experiences with different products, offer opinions, and interact in general.

glossier.com

Comfort First

Glossier.com, unlike other beauty brands – isn’t about making you feel like you are “missing” something. It’s about understanding that you should feel as comfortable in your own skin as possible, no matter what that skin is. They understand that skincare comes first – it’s about maintaining skin that makes you feel beautiful, and then realizing that makeup is a choice, not a requirement. Glossier is about enhancing your natural beauty, not creating a mask of artificial beauty, and that’s really what has separated them as a brand and empowered their growing following.

Of course, a brand that understands this is going to do things a little differently. Some of the interesting aspects of Glossier that are different from other beauty brands include:

  1. Their staff actually try the products themselves, and speak with customers about what works and what doesn’t.
  2. They maintain a Youtube channel because they understand the importance of digital content, and it has over 100,000 subscribers.
  3. All of their products are online rather than growing through brick-and-mortar shops, but they also maintain a showroom in Soho, New York, a global center of fashion.
  4. Free shipping over $30
  5. Under the search bar, you can see what searches are “trending” – so it crowdsources the most popular website searches.
  6. Their Instagram feed is directly connected and displayed onto the website – and offers another social media community, as their Instagram is followed by almost a million people!

All you need to know about Coupon Codes

If you are a frequent online shopper, you should have seen many coupon code promotion by big and small brands everywhere. While the concept of a special deal code is simple and very similar to traditional coupons that previous generations used quite often, there are some confusing factors that you might like to clarify. This creative promotional method gives a chance for the buyers to get great deals, while merchants get proper understanding of their marketing campaigns reach through tracking code usage.

Online Shopping Process

From the holiday deals to referral discounts, there are many kinds of ways to take advantage of the system. This article takes you through the basics of everything you need to know about coupon codes and how to use them.

What really is a coupon code?

Before we dive into the details, it is always good to have a clear idea of what a deal code really is. To put it simply, it is usually a computer-generatedcombination of symbols including numbers and/or a letters that you can enter in order to get a discount, a bonus or a similar incentive. A number of terms (that are rather self-obvious) is used to refer to the same method of marketing that online retailers use to boost up their sales and encourage customers to spend more in order to save money.

How to find them?

There are many was the coupon codes are dispensed. While you can see a large number of codes being promoted around the holiday season, if you know where to look, it’s possible to take advantage of many retailers having attractive offers going on all throughout the year. Following are some of the ways that you can find these promos easily.

  • Social media pages of the brands;
  • Official website;
  • Coupon code aggregators;
  • Subscribing to the email newsletter of the brand;
  • Registering and becoming a member of loyalty programs;
  • Manual search.

When to use coupon codes

Another popular trick to get a coupon code is registering to the online store with your email and leaving your products in the cart for a few days. The retailers want you to complete the purchase, and they will likely send you a personal discount in order to encourage the purchase.

How to use?

Now that you have a code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the code is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.