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There is a status symbol that transcends language – and it’s fashion. Clothing is one of the largest industries in the world – because who doesn’t wear clothes? One of the most important industries, especially in recent years – are shoes. Whether you are showing off new penny loafers at the workplace, or the latest basketball shoes at the gym – the fact of the matter is that everyone pays attention to what’s on your feet. Before you think their importance isn’t significant, consider this: Business Insider posted a list of shoes that top Silicon Valley CEOs collect as status symbols.

Whether we are discussing the influence of Michael Jordan sparking the incredible relationship that thrive between athletes and shoe companies, or rappers getting their own sneaker collections (Kanye West’s high-end sneakers, Yeezy, are still one of the most sought-after shoes in the world). This isn’t new either: ongoing research by archaeologist Elizabeth Greene suggests that even children shoes in ancient Rome were a status symbol. It’s funny how some things never change! But the problem is – where to find all the right shoes?

Where to Go

There’s a great option for any “sneakerhead” out there, whether you are a knowledgeable collector, or just want something fresh for the school year. That option is Kicks USA. And as soon as you visit KicksUSA.com, you get a subscription for an automatic $5 off your next purchase. To keep up with the times, Kicks USA also offers a mobile app so you can order your new pair of shoes with a couple of clicks. To reward their customers; the website offers free shipping on orders over $75.


Easy as It Can Be

The layout of KicksUSA.com is pretty much as straightforward as it gets. Heard about a new shoe that came out a day or two ago? Click on the first tab, “New Arrivals”. Interested in the trendiest pair of shoes? Click “Best Sellers”. If you were wondering when a certain shoe collection is coming out; there is no need to switch over to search – there’s a Release Calendar built into the website! Not to mention, Kicks USA still maintains physical locations in:

  • Pennsylvania
  • New Jersey
  • Maryland
  • New York

A Different Company

Unlike the corporate giants out there – Kicks USA is a company that truly cares about people around. In fact, John Lee, the CEO, made headlines when he offered an essay scholarship to his employees. The essay stated to “talk about your most meaningful achievements and how it relates to your field of study or goals”. Crystal Morales, a 19-year old single mother, ended up winning, saying that having a male figure tell her that he was proud of her really made a difference.

This even inspired Mr. Lee to make a “Happiness Fund”, of a quarter million dollars – to specifically cover whatever needs occur from employee surveys, or what would “make them happy”. It’s very obvious that this is a different kind of company culture that truly values its employees. In addition; he donates thousands of dollars of shoe and clothing to the community.

All you need to know about Coupon Codes

If you are a frequent online shopper, you should have seen many coupon code promotion by big and small brands everywhere. While the concept of a special deal code is simple and very similar to traditional coupons that previous generations used quite often, there are some confusing factors that you might like to clarify. This creative promotional method gives a chance for the buyers to get great deals, while merchants get proper understanding of their marketing campaigns reach through tracking code usage.

Online Shopping Process

From the holiday deals to referral discounts, there are many kinds of ways to take advantage of the system. This article takes you through the basics of everything you need to know about coupon codes and how to use them.

What really is a coupon code?

Before we dive into the details, it is always good to have a clear idea of what a deal code really is. To put it simply, it is usually a computer-generatedcombination of symbols including numbers and/or a letters that you can enter in order to get a discount, a bonus or a similar incentive. A number of terms (that are rather self-obvious) is used to refer to the same method of marketing that online retailers use to boost up their sales and encourage customers to spend more in order to save money.

How to find them?

There are many was the coupon codes are dispensed. While you can see a large number of codes being promoted around the holiday season, if you know where to look, it’s possible to take advantage of many retailers having attractive offers going on all throughout the year. Following are some of the ways that you can find these promos easily.

  • Social media pages of the brands;
  • Official website;
  • Coupon code aggregators;
  • Subscribing to the email newsletter of the brand;
  • Registering and becoming a member of loyalty programs;
  • Manual search.

When to use coupon codes

Another popular trick to get a coupon code is registering to the online store with your email and leaving your products in the cart for a few days. The retailers want you to complete the purchase, and they will likely send you a personal discount in order to encourage the purchase.

How to use?

Now that you have a code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the code is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.