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One unfortunate trend that we see in the modern world is that often times the creator is undermined. There are countless instances where a rebellious artist is misunderstood by a record label, the same way that schools may not understand a child prodigy. This often leads to corporations resorting to ripping off designs from true artists for their clothing, or new musicians interpolating a classic group’s music while attempting to do so underhandedly, so they don’t have to pay royalties. Sometimes we have to truly respect the creator and the artist and realize their cultural significance, or risk losing the innovation and creativity that they provide.

The People Behind The Business

Novica is unique because it not only sells products, but a connection to true artisans. The beauty of the platform is that the artisans are actually treated well, which is rare for artists in underprivileged countries and communities. Specifically, Novica ensures that the platform is free for them, which is already an advantage. Additionally, Novica actually provides these artisans with a local support team, to advise them in development and quality control, to ensure their success on the platform. The platform also allows you to actually see the human behind the art, with each product page offering a biography about the artisan, where you can see reviews to make sure that other customers were satisfied, but also learn more about them, such as other hobbies they may have, or information about their childhood or family. Novica.com truly is revolutionary in this kind of detail to catering to the creator, which is why so many artists have flocked to the website and helped it become such a success.


Novica.com had the foresight to understand that artists want to be empowered, not held back. That’s why the company offers them fair prices, and non-binding contracts, to make sure that they feel GOOD about creating, to create a long-term relationship. The customer, in turn, can know that they didn’t just hand their money to a corporation, but patronized an authentic artisan, and now have a unique and handmade product to show for it. In fact, the company has been so successful in its approach that it has made over $80 million for its artisans, changing many of their lives. That number is sure to only increase, especially with the support that has been shown for Novica.com, from esteemed media outlets such as National Public Radio and The Oprah Magazine.

Novica’s relationship with the artisans doesn’t just stop there, either. They offer wholesale programs, giving small businesses an opportunity to have their own access to their pool of artisan talent and offer fair trade products to their own customers. These are the kind of obvious advantages this business provides for artists and customers:

  1. Artisans have complete control. This means that they can choose to put certain items on sale for any reason, change the prices on their products at will, and can withdraw their products whenever they want, as well.
  2. Novica offers loans to their artisans to help empower their communities, and even gives the consumer the ability to lend money as well. It is this kind of expansion that can lead to communities truly changing their infrastructure for the better.
  3. The company is celebrating tradition by allowing artisans to truly carry on creating art that for the most part may be forgotten, or at the very least marginalized. This is a way for families to feel good about their own traditions by connecting to customers worldwide, rather than them having only local marketplace options.
  4. Novica gives you the chance to purchase art that is created by content artisans, rather than buy questionable products that are made in less than favorable labor conditions.

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.