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One of the greatest aspects of technology is how much it allowed us to customize our experiences, so that we can live our lives but still be entertained on our own time, conveniently.  Of course, this is exemplified with streaming services.  The same way that we no longer have to drive to a store, purchase a CD, unwrap it, and play it – but can stream it off of our computers and mobile devices – we no longer have to wait for our favorite programs.  We used to have to actually set aside time in our schedule for our favorite TV show.  That no longer is the case with many shows.

These shoes are able to be ingested, or binged, in one setting, because media companies have understood that viewers often want to customize their experience.  Of course, some shows still wait a week for maximum anticipation, but the truth is that many of us no longer rely on TV “schedules”.  When we feel like watching something, we turn to companies such as Netflix, Hulu, or even specific channel apps, and click on a particular program or movie that we are interested in.  We can even stop watching, and resume at the point where we left off.  Of course, this technology did not always exist.  It does now, and Sundance Now wants to take advantage of that.


The Sundance Institute, started by famous actor Robert Redford, has been committed to preserving the integrity of filmmaking for a long time, and is responsible for the Sundance Festival, which is the largest independent film festival in the United States.  It is a festival where independent filmmakers often get more exposure than they ever have before, and the festival has led to films and directors getting their “big break”, inking distribution deals that ultimately get their movie into theaters and allow them to start promising careers.

The Institute then created the Sundance Channel, which reaches tens of millions of people to this day.  Sundance Now is the natural evolution of the Sundance Channel, as media shifts to become more of a subscription model worldwide.



Staying true to the Sundance spirt, the service offers some features that its audience can expect.  Here are some of the obvious reasons why a fan of television and/or movies might be interested:

  1. Sundance Now works hard to constantly add content every week, including documentaries, films, and TV series.
  2. Sundance Now will include Sundance originals and exclusives that simply cannot be found anywhere else, to ensure that there is content that the competition simply doesn’t have access to.
  3. Industry tastemakers will curate special collections, which is invaluable to someone who truly wants to delve into the mind of some of the most influential creators and minds in Hollywood.
  4. You can watch instantly on all sorts of devices, and you can watch on the web, Chromecast, Roku, Android and Apple Tv. For added convenience, you can watch through all of these platforms with just a single account!

The Difference

Sundance Now really caters to more unknown and independent films.  While there are always large corporations that are willing to pay and fight over the rights to blockbuster action movies or the latest billion-dollar franchise, whether it involves an action hero or a comic book character – sometimes some of the most interesting and moving stories are told by filmmakers who are willing to push the creative boundaries more than other more established directors.

In fact, there has been an overall trend of Hollywood recognizing the sheer talent behind independent filmmaking for a while now.  Some of these directors have truly experienced a career trajectory that simply would have been unheard of without their impact in the independent filmmaking scene.  Christopher Nolan, for example, ended up creating a critically acclaimed hit movie in Memento, IN 2000, grossing over $50 million against a $10 million budget, which is very paltry from a Hollywood perspective.  Just 2 years later, he was in charge of the big-budget thriller Insomnia, and by 2005, just five years after his “big break”, Christopher Nolan was directing movie for the Batman franchise (The Dark Knight trilogy, to be specific).  When you take into account that Mr. Nolan is now one of the largest-grossing directors of all time, one understands how important the independent film scene has been for the industry.  Sundance Now truly embodies this kind of spirit, and it is this spirit that will allow for a curated collection that is unrivaled.  In fact, some of the directors that have received their big break at the Sundance Festival in particular include:

  1. Darren Aranofsky,
  2. Paul Thomas Anderson
  3. Steven Soderbergh
  4. Robert Rodriguez
  5. Quentin Tarantino
  6. Kevin Smith
  7. David O’Russell

Anyone who is familiar with films knows that this list contains some of the most important directors of our time, and of all time, who have achieved the highest honors possible.  If the Sundance Festival is responsible for introducing this kind of talent, it follows logically that Sundance Now could potentially be the platform that introduces amazing new stories to the public before anyone else.


Movies and television are completely embedded in popular culture, which is why the film industry is so massive.  The global film industry is well into the hundreds of billions of dollars, with the most successful movies often grossing over a billion dollars by THEMSELVES, which is an achievement many large companies will never reach.  It goes to show how important that stories can be to a culture that film is so necessary.  There isn’t a country in the world that doesn’t have some sort of film culture of some sort, and that also, along with technology, helps to connect people throughout the world, just like any other art form – whether it is painting, music, or the countless of other artistic endeavors that exist.  Sometimes, it takes a certain platform that creators hold dear to really break new talent – and it may not be the most pompous or expensive platform.  That’s why even though there are many festivals, one can argue that the Sundance Institute, and the Sundance Festival, are two of the most respected film institutions in the world.  That’s why for a few dollars a month, if you truly love film and television, you should try Sundance Now immediately!

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.