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We all know that business can be tough.  There is the fact that the entrepreneur has to come with a unique idea, or a unique solution to a problem, then make sure that it isn’t already in the market.  After that, they have to ensure that they are better than the rest of the competition, and can reach the consumer with a fair business model and price point.  On top of that, they have to ensure that their product or service is high-quality, and that their advertisement and messaging is on point.  After this, they have to adapt to the market, and then ensure that they scale the business properly and accordingly.  Overall, it certainly isn’t an easy task.

There are certain companies that truly believe in what they do though, from the very beginning.  They not only overcome the obstacles, but they fight for their company in a sector that might be underappreciated or misunderstood.  We see this most often with counterculture – but in many cases, this is where the most reward is.  A perfect example is hip-hop music, which was being criticized and villainized all throughout the 1990s by various politicians, only to emerge in modern times as the most popular music genre in the world.  Another counter culture where that occurred was snowboarding and skateboarding, around the same time, and Volcom is one of the companies that fought that fight, and not only survived, but thrived.


Getting Familiar

For those that don’t know Volcom’s story, they have emerged to become one of the largest counterculture brands in the world.  They offer apparel of all kinds to skaters, swimmers, surfers, and in general, are an active lifestyle brand.  The sleek website at Volcom.com allows the user to quickly browse through the selection by filtering their search, whether the metric is color, inseam, price, or size.  Here is an example of the product categories that can be easily found.

  1. Shorts
  2. Jeans
  3. Board shorts
  4. Bikinis
  5. Wetsuits
  6. Dresses
  7. Skirts
  8. Jackets
  9. Rashguards
  10. Sandals
  11. Hats
  12. Rompers
  13. Beanies
  14. Backpacks

As you can see, Volcom has something for everyone in the family.  They even separate products based on age, and offer different products for “little boys” aged 2-7 and “big boys” aged 8-14, for example.  No matter what your age or gender, you can find the perfect item for you at Volcom.


One of the reasons that Volcom is so special is because the founders were so passionate.  Richard Woolcott and Tucker Hall went on a snowboard trip that forever changed their lives, and they started the company with a several thousand dollars.  In fact, in its first year of existence, the company only grossed a couple of thousand dollars.  However, they pushed on.  Here are some of the principles that they have lived by that has led them to massive success.

  1. Community: They sponsored riders, skaters, and athletes because Volcom knew that this kind of support was priceless.
  2. Sustainability: The company understood that it can work to create the world a better place, and chose to do try to do so, and this message resonated with consumers.
  3. Long-Term: Volcom knows that every decision that it makes has long-term consequences, and is seen as a brand with integrity compared to many other companies in the space.

Volcom.com has pushed forward to be a truly iconic brand at this point, which is why its customer base is so loyal, and has expanded so much since its inception in 1991.  The company makes it clear that it puts consumers and integrity first, and seeks to provide the best products possible while still maintaining a social positive impact and relationship with the communities it represents.  Check out Volcom today and see whether its products are for you, your friends, or family!

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.