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Based in Las Vegas, Nevada, Zappos is a clothing and shoe store operated online. Due to the vast popularity the store gained over a short amount of time, Amazon acquired the store in an all-stock deal back in 2009 which reportedly exceeded $1.2 Billion mark. The story of Zappos goes back to 1999 when online retail websites were not as popular as they are right now. The founder of the company Nick Swinmurn decided to open a store that is convenient enough to have something for everyone. Zappos was launched as primarily a shoe store, but over time they have extended their reach and also the product selection.

Good customer service has always been an important objective of the Zappos team. Their relentless dedication to providing nothing but the best customer service to each one of their customers was a strong reason for the subsequent billion dollar deal they made with Amazon, which is another company that puts customers first. As a socially responsible company, Zappos carry out a plenty of philanthropy projects that help many underprivileged people from all over the world. The company also carries out training events and sessions for the youth, as a way of giving back to the society.


The online store

Zappos online store is designed in a way that you feel you are going through a magazine or a catalog rather than a cluttered online store. You can see the current promotion in the welcoming slider, and a strip right after with the most trending footwear currently in the store. There is no sense of manipulating you into clicking or buying things, which makes the whole experience refreshing and pleasant. The color palette used in the layout of the store is mostly white and soft pastel colors which are vivid but not too bright that makes your eyes tired. Every section is presented in a way that makes your shopping experience easy and smooth. Following are the main categories you can find in the main menu of the homepage.

  • Women
  • Men
  • Kids
  • Departments
  • Brands
  • Sale

The size range in each of the categories is quite impressive and worth of mentioning. You can find shoes up to the size 20 in women’s collection and up to the size 25 in the men’s collection.

Beyond the Box

As a responsible corporate player, there are many initiatives by Zappos that aim and making the world a better place to be. Beyond the Box is an online feature magazine that speaks about culture, lifestyle, and community in a way that is positive and joyful. Beyond the Box shares its company culture with the world, and speaks of many self-help and community-related topics that truly bring value to the reader. Following are the themes for the top Editor’s Picks articles currently in the magazine.

  • Gender Equality;
  • Being humble in life;
  • Zappos’ love for the dogs;
  • Women who have changed the history of Zappos;
  • Valentine’s day activities for the entire family.

What About Coupons?

Now that you have a coupon code, it is only a matter of redeeming it correctly. Most stores have a place where you can enter the code at the checkout, and you will have the discount applied and the final total after the discount before paying. It is very important that you confirm that the coupon is applied before you complete the checkout since it is very common to make mistakes when entering case-sensitive or random codes. Most of the leading online retailers show you if there is an error when entering the combination. If not, always make sure you check that the final total has actually become cover before you buy.

In case you do not see a place for entering the combination, which might be a User Interface problem or a design glitch, you can always contact the customer service and get help to apply your code successfully.

How to know if your purchase is eligible for discount?

Most coupon codes come with a deadline and a set of terms and conditions. Usually, they are mentioned in the fine print which is easy to miss. If you see that a promo combo is not working, it is possible that you do not fall under the eligibility criteria of the campaign. First of all, check if the deadline for the promotion hasn’t expired yet. Usually, these deals last for less than a week. Following are some of the most common terms and conditions that comewith these campaigns, so make sure that your purchase meets these requirements.

  • Coupon code cannot be applied to the orders previously placed;
  • Should be within the promotional period;
  • Not redeemable for cash or credit;
  • Not valid on items excluded from the promotions;
  • Not valid on sale items;
  • Should be entered prior to completing the order.

Tips and tricks

If your retailer allows you to use multiple codes at once, you can use them strategically to get the best value out of them. For an example, if you have two coupon codes with 30% discount in one and then 15% discount in another, make sure that you used the higher discount to the full price first. That way, when you enter the 15% off to the already lowered price, you get a greater reduction rather than using it vice versa.

Whenever you are using a coupon code, make sure you go for the free shipping option even with some extra purchases since delivery rates applied to the bulk purchase can negate the savings you’ve made through taking part in the promo campaign.

When to use coupon codes

If you find that your deal code has been expired but by only a day or two, do not hesitate to give a call to the customer support to see what they can do. More often than not, they will still provide a discount since at the end of the day, they want you to go ahead with buying from them, not the competitors.

There are many online stores that offer a flat off like 10% or 20% merely for subscribing to their mailing list. If you have a few active emails that you can use and only want to buy that particular product a few times, you can create a few accounts using the different emails to claim that discount. By creating accounts with competition websites, you can monitor and compare prices and deals offered for the same product.