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Tomtop is an online retail store that sells a variety of items. You can see all the categories of goods they sell on the left side panel, while special featured items are available on the homepage. Tomtop has been operating as an online shop for almost twenty years and has been selling numerous products to customers worldwide.

When visiting Tomtop and browsing their selection, one should immediately notice the deals. The store is constantly updated with holiday sales, seasonal sales, and flash bargains. There are promotions scattered throughout the website that will entice shoppers to view the products and save a lot of money. With a wide range of items to choose from, take some time to look through Tomtop and their selection to see if any of these offers draw your interest.

All Deals You Can Imagine

No matter where you go on Tomtop, there will always be an item marked for sale. The homepage features all special offers ranging from ten to seventy percent off. On the left-hand side, there is a list of all the categories. They are as follows:

  1. Cellphone and Accessories
  2. Cameras and Photo Accessories
  3. Toys and Hobbies
  4. Smart Device and Safety
  5. Sports and Outdoor
  6. Apparel and Jewelry
  7. Computer and Stationery
  8. Video and Audio
  9. Home and Garden
  10. Health and Beauty
  11. Car Accessories
  12. Test Equipment and Tools

These categories are just a very broad filter that greatly helps in narrowing your search but you still need to keep looking. For example, when you click on Sports and Outdoor, you still have to choose from ten different subcategories such as fishing, hunting, cycling, camping, hiking, etc. Each includes a narrower list of items where you will surely find what you’re looking for. has interesting shopping tabs located on the top: Coupons, Presale, Flash Deals. The Coupons page is completely dedicated to discount codes. These are available for all brands sold in-store and can save you up to twenty dollars. However, they are limited and usually run out quickly.

As for Presale, here you can buy goods before they are actually available for purchase, like preordering. The thing about Presale is that products sold for a reduced price before being released at a standard price. Flash deals are similar to Amazon ones. A select number of items are chosen and sold at a reduced price. Only a limited number of products are available for sale and there is also a time tag, which means that they will expire fast if you aren’t quick enough.

Different Kinds of Discount Code Promotions

As the holiday season arrives, you can see many online retailers promoting special codes offering a variety of attractive discounts for the customers. If you are a new business owner, you might be a little confused about the best approach to using a promo code campaign in your marketing strategy. The purpose of such a campaign is not only to encourage your potential customers to take the leap and become a conversion but also to track the progress of your marketing efforts.

The most important thing about offering discounts for your products/services isto make sure you set a long-term plan that spread offers throughout the year. There are many creative ways to launch these campaigns. After getting an idea about these different kinds of promotions, you can come up with your own idea as well. At the end of the day, uniqueness and creativity always win when it comes to marketing! Here are some basic ways for a promo:

  • Time-based discounts;
  • Seasonal deals;
  • Subscription offers;
  • Special personal bargains;
  • Discounts for a minimum purchase amount;
  • Loyalty programs.

Time-based discounts

This is close to the traditional coupon system which was the base idea for the online discount codes and promotional offers. You create an ongoing program where you provide price reduction at a certain time of the week/month/year. Traditionally, there such events happened in physical stores and the e-commerce industry has embraced and adaptedthe strategy to give weekly or monthly special deals. Walgreens is a popular company that successfully uses this method of discounts. It encourages people to change their usual stores to save some money from the consistent time-based sales your company offers.

Seasonal Deals

Holiday or Seasonal Deals are the most common discount offers you see among online retailers. People usually save for the holidays and are in quite a spending mood. Do not miss out on the chance of offering a discount to get them purchase more of your product at the merriment of the holidays.

Would I like to buy something

Christmas is currently the biggest spending holiday with over 150 billion sales happening worldwide. There is Black Friday and Cyber Monday following Thanksgiving which is particularly dedicated to price cuts that millions of people look forward to. Following are the most prominent commercial holidays which are known to be big on spending in no particular order.

  • Christmas;
  • Thanksgiving;
  • Halloween;
  • Easter;
  • Father’s Day/Mother’s Day;
  • Valentine’s Day.

Subscription Offers

It is one of the first rules of online marketing to make a base of emails/subscribers. This gives you a growing list of potential customers who have subscribed to get your marketing material, hence substantially increasing your conversion rates when compared to shooting in the dark by randomly promoting your product/service to the strangers.

Offer a special discount for your subscribers through a discount code sent to their inbox and you will not only get more subscribers but also quality customers as well. Make sure that you consistently offer them subscriber-only deals in order to keep them on the list and have them active.

Special personal offers

This is something that you can do with the data that you receive when someone registers a profile in your online store. You can send them special bargain codes for their special days like birthday. Everybody loves to be congratulated on special occasions and this will tighten the customer loyalty for the brand as well. According to the niche that you are working in, you can change this personal offer to match your audience.

Discounts for a minimum purchase amount

This is another common discount code method you see out there. Make an attractive offer with a price cut for purchasing a minimum amount. For instance, give a 20% off if someone is purchasing over $100 worth of products (the total before the off is applied). You can restrict this minimum purchase offer to special products in your collection that you want to push out faster. At the end of the day, it is all about making good business and keeping your customers happy along the way.

When to use discount code

This pushes your visitors to add a few more products to their cart in order to get that discount. You can sweeten this deal by have something like free or reduced-fee delivery as well. If there is anything just as attractive as a discount for online shoppers, it is free delivery!

Loyalty offers

Once you attract new clientele to your website, the next step should be to retain them and make them a frequent customer. The concept of loyalty is big among all of us and you can definitely leverage it into a win-win situation by offering a promo with a Loyalty Program for your regular clients.

According to research, a customer who belongs to loyalty programs spends more than a usual one. This is usually achieved by introducing a point system for your customers. The more purchases they make, the higher their points score will be. We all have a psychological push to accumulate more points, hence making buyers spend more. Following are some of the ways you can reward your loyalists.

  • Give them discounts for redeeming loyalty points when they make purchases;
  • Special off for loyalty points milestones (100, 1000, 10000 etc.);
  • Perks like free or discounted delivery for loyalty members;
  • Bonus products like free or discounted samples when they make purchases;
  • Price reductionfor the next purchase.

Ultimately, the purpose of offering bargains is to encourage people to become new customers on your website and the existing customers― to make more purchases. Giving a discount is one of the most effective marketing methods, traditionally and digitally. Make sure you use it often, and most importantly, in creative and effective ways!