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History

VaporDNA was founded in 2013, soon after the rise of vaping. Due to its relative monopoly in the vaporizing field, being one of the first to launch such a large dedicated network, the company gained popularity very quickly, and now stands out as one of the go-to vape-stores in the US.

Acclaim

Since its launch in 2013, VaporDNA has easily cracked its way into the elites of the vaporising world. In 2016, for its astounding contribution to the rapidly-growing pastime, VaporDNA proved its superiority in the field by winning the Bizrate Circle of Excellence. The award is not given lightly; the Bizrate Circle of Excellence is only received by retailers who have delivered outstanding customer online experiences. VaporDNA, by all accounts, has done just that. Over ten thousand amazing reviews with solid consistency led to their attainment of this impressive accolade, and they are still on the rise.

vapordna.com

Products

Vapordna.com boasts an array of vaporizers and associated equipment that would meet even the highest of standards. Among their ranks are several high-class, premium products. They feature one hundred and seven brands, and the following only comprises a tiny sample of some of their most impressive stock:

  1. SMOK Alien Kits;
  2. Wismec Reux Tanks;
  3. The Milkman E-liquids;
  4. The Merge;
  5. Naked 100 E-liquid;
  6. ANML E-Liquid.

The homepage serves as a nice place to advertise their featured and best-selling products, so even if a customer doesn’t know much about what’s what in the vaping world, it’s easy to see the best things to buy. The company prides itself on top-quality gear at low prices, and that claim becomes evidently true when one lays eyes on the offered deals. In comparison with other stores selling similar high-end products, their prices are very reasonable.

The headings on top of the page provide shortcuts to particular products, offer a quick and easy way to get from place to place. They are especially helpful for people who might be unsure what they’re doing, both with their computers and their vaporizers. From left to right, the following headings are given to direct those who are lost:

  1. What’s new;
  2. Best-selling;
  3. Sale;
  4. Devices;
  5. E-liquids;
  6. Tanks;
  7. Rebuildables;
  8. Accessories;
  9. Alternative+

Network

Since vaporizing is so popular in modern youth culture, it only makes sense that VaporDNA should have a better connection to teens and young adults across the globe. In answer to this need, the influence of their online presence can be seen in accounts on Twitter, Instagram and Facebook. The Instagram account also acts as another way for the company to sell their wares.

Different Kinds of Discount Code Promotions

As the holiday season arrives, you can see many online retailers promoting special codes offering a variety of attractive discounts for the customers. If you are a new business owner, you might be a little confused about the best approach to using a promo code campaign in your marketing strategy. The purpose of such a campaign is not only to encourage your potential customers to take the leap and become a conversion but also to track the progress of your marketing efforts.

The most important thing about offering discounts for your products/services isto make sure you set a long-term plan that spread offers throughout the year. There are many creative ways to launch these campaigns. After getting an idea about these different kinds of promotions, you can come up with your own idea as well. At the end of the day, uniqueness and creativity always win when it comes to marketing! Here are some basic ways for a promo:

  • Time-based discounts;
  • Seasonal deals;
  • Subscription offers;
  • Special personal bargains;
  • Discounts for a minimum purchase amount;
  • Loyalty programs.

Time-based discounts

This is close to the traditional coupon system which was the base idea for the online discount codes and promotional offers. You create an ongoing program where you provide price reduction at a certain time of the week/month/year. Traditionally, there such events happened in physical stores and the e-commerce industry has embraced and adaptedthe strategy to give weekly or monthly special deals. Walgreens is a popular company that successfully uses this method of discounts. It encourages people to change their usual stores to save some money from the consistent time-based sales your company offers.

Seasonal Deals

Holiday or Seasonal Deals are the most common discount offers you see among online retailers. People usually save for the holidays and are in quite a spending mood. Do not miss out on the chance of offering a discount to get them purchase more of your product at the merriment of the holidays.

Would I like to buy something

Christmas is currently the biggest spending holiday with over 150 billion sales happening worldwide. There is Black Friday and Cyber Monday following Thanksgiving which is particularly dedicated to price cuts that millions of people look forward to. Following are the most prominent commercial holidays which are known to be big on spending in no particular order.

  • Christmas;
  • Thanksgiving;
  • Halloween;
  • Easter;
  • Father’s Day/Mother’s Day;
  • Valentine’s Day.

Subscription Offers

It is one of the first rules of online marketing to make a base of emails/subscribers. This gives you a growing list of potential customers who have subscribed to get your marketing material, hence substantially increasing your conversion rates when compared to shooting in the dark by randomly promoting your product/service to the strangers.

Offer a special discount for your subscribers through a discount code sent to their inbox and you will not only get more subscribers but also quality customers as well. Make sure that you consistently offer them subscriber-only deals in order to keep them on the list and have them active.

Special personal offers

This is something that you can do with the data that you receive when someone registers a profile in your online store. You can send them special bargain codes for their special days like birthday. Everybody loves to be congratulated on special occasions and this will tighten the customer loyalty for the brand as well. According to the niche that you are working in, you can change this personal offer to match your audience.

Discounts for a minimum purchase amount

This is another common discount code method you see out there. Make an attractive offer with a price cut for purchasing a minimum amount. For instance, give a 20% off if someone is purchasing over $100 worth of products (the total before the off is applied). You can restrict this minimum purchase offer to special products in your collection that you want to push out faster. At the end of the day, it is all about making good business and keeping your customers happy along the way.

When to use discount code

This pushes your visitors to add a few more products to their cart in order to get that discount. You can sweeten this deal by have something like free or reduced-fee delivery as well. If there is anything just as attractive as a discount for online shoppers, it is free delivery!

Loyalty offers

Once you attract new clientele to your website, the next step should be to retain them and make them a frequent customer. The concept of loyalty is big among all of us and you can definitely leverage it into a win-win situation by offering a promo with a Loyalty Program for your regular clients.

According to research, a customer who belongs to loyalty programs spends more than a usual one. This is usually achieved by introducing a point system for your customers. The more purchases they make, the higher their points score will be. We all have a psychological push to accumulate more points, hence making buyers spend more. Following are some of the ways you can reward your loyalists.

  • Give them discounts for redeeming loyalty points when they make purchases;
  • Special off for loyalty points milestones (100, 1000, 10000 etc.);
  • Perks like free or discounted delivery for loyalty members;
  • Bonus products like free or discounted samples when they make purchases;
  • Price reductionfor the next purchase.

Ultimately, the purpose of offering bargains is to encourage people to become new customers on your website and the existing customers― to make more purchases. Giving a discount is one of the most effective marketing methods, traditionally and digitally. Make sure you use it often, and most importantly, in creative and effective ways!